- 周期：45天

- 位置：湖南/湘潭

- 面积：680㎡

- 类型：商业改造

- 材料：PU岩石板、原木、金属、涂料

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▲项目改造前的店面内外实拍图

        该店铺位于湘潭市湘江风光带，曾是经营了近十年的考拉时光独栋咖啡馆，现需改造成买手式直播带货公司。

        This store is located in the Xiangjiang Scenic Belt of Xiangtan City. It was formerly a stand-alone coffee shop named Koala Time that had been in operation for nearly a decade. Now it needs to be transformed into a buyer-style live-streaming e-commerce company.

▲3D模型图

        由于独栋铺面的原始户型并不能很好地满足买手直播工作室的需求，改造的第一步是在空间布局上进行优化。一楼规划为门头区、中庭区、茶水吧以及四个直播间；二楼主要为员工办公区域和老板办公室。

        Since the original layout of the standalone storefront could not fully meet the requirements of the buyer's live streaming studio, the first step of the renovation was to optimize the spatial layout. The first floor was planned as the storefront area, the atrium area, the tea bar, and four live streaming rooms; the second floor was mainly for the staff office area and the manager's office.

▲品牌LOGO

        品牌LOGO提取了户外探险“勇于攀登”精神的“top”元素，结合主理人“拓”字的音译，组合成“Tuop”。自然不规则字体与品牌自然探险的户外精神相契合。

        The brand logo extracts the "top" element that embodies the "willingness to climb" spirit of outdoor exploration, and combines it with the transliteration of the name of the brand manager "tu" to form "Tuop". The natural and irregular font style is in harmony with the brand's natural and adventurous outdoor spirit.

▲室外区域

        设立独立休息区，晴日里品茗休憩，户外装备与山野景观完美融合，尽显自然韵味。

        Set up an independent rest area. On sunny days, enjoy tea and relaxation there. The outdoor equipment seamlessly blends with the mountain and wild scenery, fully showcasing the natural charm.

▲中庭

        进门后的门头与中庭展示公司品牌风格。采用轻量PU石皮、欧松板、木板瓦及绿植，打造户外运动装备的品牌调性，软装搭配冲浪板元素与自然符号的洞洞挂板，展示样品。

        The entrance area and the atrium showcase the company's brand style. Using lightweight PU stone skin, OSB board, wooden shingles and green plants, it creates the brand tone of outdoor sports equipment. The soft furnishings feature surfboard elements and hole-shaped hanging boards with natural symbols, displaying samples.

▲四个直播间区域

        直播间以金属与木材搭配自然纹理岩板，让服饰散发户外气息。软装布景选用山脉地区耐旱植物，营造山野氛围。通过冷暖灯光对比与自然光影模拟，增强户外沉浸感。

        The live streaming room features a combination of metal and wood with natural texture stone slabs, allowing the clothing to exude an outdoor vibe. The soft decoration backdrop selects drought-resistant plants from mountainous areas to create a mountainous atmosphere. Through the contrast of warm and cool lights and the simulation of natural light, the immersion in the outdoors is enhanced.

▲办公室

        二楼独立办公室，现代风格为主。金属质感置物架与黑色皮质沙发，黑色石材茶台，低调中彰显主理人时尚品位。弧形黑色阅读灯打破空间单调，增添视觉张力。

        The second floor has individual offices, featuring a modern style. There are metal-effect storage shelves, black leather sofas, and a black stone coffee table. The understated design highlights the host's fashionable taste. The curved black reading lamp breaks the monotony of the space and adds visual impact.

结语

        从咖啡馆到山野买手店的场景蜕变，Tuop以自然肌理重构商业基因。我们让每一块岩板承载攀登的野心，用光影复刻山风的呼吸——这场关于户外美学的场景革新，从未止步于空间界限。

        From the coffee shop to the mountainous countryside store, Tuop undergoes a transformation in its scene. With natural textures, it redefines the commercial essence. We allow each slab of stone to carry the ambition of climbing, and use light and shadow to replicate the breathing of the mountain wind - this scene innovation about outdoor aesthetics has never stopped beyond the boundaries of space.

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